Demand that spikes, and records that survive the spike
Ticket demand arrives in minutes, settlement with venues takes weeks, and audience data is scattered across platforms. SenangUrus keeps the sale, the venue and the settlement on one record with reporting that runs after the doors close.
The five problems that bring this sector to us
These are the problem statements we hear in this sector before any software is discussed. None of them are solved by adding another screen — they are solved by two things sharing one record.
Ticket demand that spikes in minutes
Sales, pre-orders and bundles run on one catalogue with stock and pricing rules that do not need a spreadsheet over them.
Access control and counterfeit tickets at the door
Barcode scanning and mobile capture check tickets at the gate, with the scan recorded against the sale.
Settlement with venues and promoters done by hand
Commission rules and payout calculations run from actual payments, so settlement starts from records rather than receipts.
Audience and member data scattered across platforms
Customer records hold points, tiers and purchase history, and campaigns send offers to those records.
No reliable view of sales, attendance or performance
Reporting covers sales by period, product and outlet, and report builder covers what the venue asks for.
What SenangUrus actually does about each one
Read down the middle column: each answer names a capability that exists in a shipped module, and the right column links straight to it. Where a capability sits in a higher edition, the chip says so.
| The problem | What the system does | Modules |
|---|---|---|
| Ticket demand that spikes in minutes | Sales, pre-orders and bundles run on one catalogue with stock and pricing rules that do not need a spreadsheet over them. | 360Omni Channel Sales DNACounter Sales And Billing |
| Access control and counterfeit tickets at the door | Barcode scanning and mobile capture check tickets at the gate, with the scan recorded against the sale. | BusinessMobile App 360Omni Channel Sales |
| Settlement with venues and promoters done by hand | Commission rules and payout calculations run from actual payments, so settlement starts from records rather than receipts. | 360Sales Commission Program 360Invoice Builder |
| Audience and member data scattered across platforms | Customer records hold points, tiers and purchase history, and campaigns send offers to those records. | DNACustomers And Loyalty DNACampaigns And Marketing |
| No reliable view of sales, attendance or performance | Reporting covers sales by period, product and outlet, and report builder covers what the venue asks for. | DNASales Reports And Analytics 360Report Builder |
Modules that matter here — and the ones you can ignore for now
Most businesses in this sector do not need the whole catalogue. This is the shortlist we configure first; everything else stays switched off until it earns its place.
SenangUrus 360
Ticketing and settlement across channels, with payout rules to promoters and venues.
A single venue selling at the door can run on DNA and move up when settlement and online channels arrive.
How a rollout runs here
- Load the event or venue calendar before the first on-sale, with pricing and capacity rules agreed.
- Test the door scan on a small event before a headline night.
- Agree the settlement formula in the system with promoters before the first payout, not after.
Every sector follows the same five phases — prepare, set up, load, rehearse, go live — described in the onboarding guide, with the interactive checklist on the Resources page.
Entertainment questions
01/Can we sell both online and at the door?
02/How are promoter and venue splits handled?
03/Can we send offers to past attendees?
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Open the sector pageBring your own process to the session
Tell us how the work actually runs in your business — the paperwork, the handovers, the things that get re-typed. We will map it against the platform and say plainly which parts fit.