Analytics & Growth
Marketing Automation
Analytics & Growth
Module 25 of 45
Automate campaigns across email and SMS channels
What it does
Run marketing campaigns from one database of contacts, segments and assets. Forms collect interest, segments group people by behaviour or profile, and workflows trigger emails or SMS messages at the right moment. Reports cover every campaign, channel, form and asset, along with the leads and points those activities generated.
Who uses it
Marketing teams, campaign managers and growth staff working with leads and customers.
Where it fits
Contacts captured by forms become leads in the sales pipeline, and points recorded against them reward activity over time. Campaign results sit next to the customer data the sales team works from, so follow-up starts with the same record marketing created.
What it supports
- Segments Management
- Assets Management
- Forms Management
- Campaign Management
- Email Channel Management
- SMS Channel Management
- Point Management
- Stage Management
- Workflow Builder
- Email Builder
- Campaign Reports
- Channel Performance Reports
- Lead And Point Reports
- Email And SMS Templates