Google Analytics
See how visitors find and use your site
What it does
Google Analytics brings visitor data into the platform, covering metrics for ecommerce, events, page views, sessions and active users. Reports break traffic down by acquisition channel, audience attributes such as location, language and device, and the pages people land on. Workspaces and properties let you keep separate reporting views for different sites.
Who uses it
Marketing teams, data analysts and site owners who report on traffic, campaigns and online revenue.
Where it fits
Traffic and conversion figures sit beside the campaign and lead records used in marketing planning, so channel performance can be read against the contacts it produced. Ecommerce metrics give the website revenue picture next to the sales figures held in the same platform.
What it supports
- Ecommerce Metrics
- Event Tracking
- Page Performance Tracking
- Session Reporting
- Visitor Activity Metrics
- Acquisition Breakdown
- Audience Insights
- Conversion Reporting
- Landing Page Analysis
- Workspace Management
- Property Management
- Custom Report Views