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Analytics & Growth

Reputation Management

Track what people say about your brand online

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What it does

Reputation Management gathers mentions of your brand and your competitors from social platforms, web pages, blogs and forums into one list. Each mention carries a sentiment and influence score, grouped by project, source and location so you can see where the conversation sits. Cases, response rules and service levels help your team act on what it finds.

Functions in this module

  • Keyword Monitoring
  • Multi Language Support
  • Sentiment Tags
  • Brand And Competitor Projects
  • Mention Collection
  • Influence Scoring
  • Engagement Metrics
  • Share Of Voice Charts
  • Connected Social Accounts
  • Case Management
  • Service Level Tracking
  • Automated Response Rules
  • External Partner Records

Where it fits on the platform

Cases raised from a mention can be assigned to staff and tracked against a service level target, so escalations stay visible instead of sitting in an inbox. Vendor records keep the PR agencies and monitoring partners you work with listed alongside the projects they support.

Marketing and communications teams, social media managers and PR agencies handling brand response.

Included in SenangUrus 360

  • Runs on the same database as finance, stock, sales and people records.
  • Role-based permissions, so access is granted module by module.
  • Delivered with implementation, data setup and training by our team.
Related modules

Often used with reputation management

Analytics & GrowthMarketing Planning ManagementPlan campaigns, track spend and report on results Analytics & GrowthGoogle AnalyticsSee how visitors find and use your site Analytics & GrowthAdvanced Social Media AnalyticsTrack five social platforms from one workspace Analytics & GrowthReport BuilderBuild your own reports without waiting on development
Questions

About the Reputation Management module

01/Is Reputation Management included in SenangUrus 360?
Yes — it is part of the SenangUrus 360 module library. Your plan determines how many business accounts and users you have; the module itself is switched on during implementation.
02/Can we run this module on its own?
It runs inside SenangUrus 360 and uses the platform's shared records — customers, products, accounts and users. That is what keeps reporting consistent instead of needing an integration.
03/What does setup involve?
Configuration of the module for your process, migration of the data it depends on, permissions per role, and training for the people who will use it daily.
04/Can it be tailored?
Documents, approval steps, fields and reports can be configured. Where a requirement is genuinely unique, custom development is scoped separately.
Next step

See Reputation Management on your own data

We will run one of your real transactions through the module in a 45-minute session, so you can judge it against the work you do today.

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