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Analytics & Growth

Google Analytics

See how visitors find and use your site

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What it does

Google Analytics brings visitor data into the platform, covering metrics for ecommerce, events, page views, sessions and active users. Reports break traffic down by acquisition channel, audience attributes such as location, language and device, and the pages people land on. Workspaces and properties let you keep separate reporting views for different sites.

Functions in this module

  • Ecommerce Metrics
  • Event Tracking
  • Page Performance Tracking
  • Session Reporting
  • Visitor Activity Metrics
  • Acquisition Breakdown
  • Audience Insights
  • Conversion Reporting
  • Landing Page Analysis
  • Workspace Management
  • Property Management
  • Custom Report Views

Where it fits on the platform

Traffic and conversion figures sit beside the campaign and lead records used in marketing planning, so channel performance can be read against the contacts it produced. Ecommerce metrics give the website revenue picture next to the sales figures held in the same platform.

Marketing teams, data analysts and site owners who report on traffic, campaigns and online revenue.

Included in SenangUrus 360

  • Runs on the same database as finance, stock, sales and people records.
  • Role-based permissions, so access is granted module by module.
  • Delivered with implementation, data setup and training by our team.
Related modules

Often used with google analytics

Analytics & GrowthAdvanced Social Media AnalyticsTrack five social platforms from one workspace Analytics & GrowthMarketing Planning ManagementPlan campaigns, track spend and report on results Analytics & GrowthReputation ManagementTrack what people say about your brand online Analytics & GrowthReport BuilderBuild your own reports without waiting on development
Questions

About the Google Analytics module

01/Is Google Analytics included in SenangUrus 360?
Yes — it is part of the SenangUrus 360 module library. Your plan determines how many business accounts and users you have; the module itself is switched on during implementation.
02/Can we run this module on its own?
It runs inside SenangUrus 360 and uses the platform's shared records — customers, products, accounts and users. That is what keeps reporting consistent instead of needing an integration.
03/What does setup involve?
Configuration of the module for your process, migration of the data it depends on, permissions per role, and training for the people who will use it daily.
04/Can it be tailored?
Documents, approval steps, fields and reports can be configured. Where a requirement is genuinely unique, custom development is scoped separately.
Next step

See Google Analytics on your own data

We will run one of your real transactions through the module in a 45-minute session, so you can judge it against the work you do today.

Book a demo See all modules