One brand, three products, one platform.
This page defines how SenangUrus is represented: naming, lockups, colour, typography and tone. Use it when producing partner material, presentations, press coverage or internal documents.
How to describe SenangUrus
“SenangUrus is cloud-based ERP for growing businesses — finance, supply chain, people, customers and analytics on one platform. Start with the digital core, scale into a full enterprise suite.”
Approved boilerplate
SenangUrus is a cloud-based enterprise resource planning platform developed by Armiena Group Sdn. Bhd. in Kuala Lumpur, Malaysia. It integrates finance and accounting, supply chain, human capital, customer relationship management, manufacturing, project management and analytics in a single system, and is delivered in three editions — SenangUrus DNA, SenangUrus Business and SenangUrus 360 — with implementation, training and local support included. SenangUrus has been delivered to Malaysian businesses since 2019.
Use this paragraph verbatim in press and partner material
Lockups and clear space
The wordmark pairs the SenangUrus name with the orange arc. Keep the arc intact — it carries the brand across light and dark surfaces.
Primary · on dark
Primary · on light
App icon · faviconKeep clear space equal to the height of the arc on all sides. Scale the lockup proportionally. Use the dark version on ink and photography.
Write the name as SenangUrus, with a capital U in Urus. Use the full name on first mention.
Recolour, outline, stretch or rotate the wordmark, drop the arc, or place it on a busy background without a scrim.
Abbreviate the company as SU, or translate product names (DNA, Business and 360 stay in English across markets).
Minimum sizes: 120 px width on screen, 25 mm width in print. Vector artwork (SVG, EPS) is available on request — the downloads below are the web PNGs.
Brand palette
Ink and orange carry the identity. Violet adds depth on dark surfaces; green is reserved for data-positive states.
Three typefaces, three jobs
Display type is confident and tightly tracked. Text type is neutral and legible at small sizes. Mono type marks technical and specification content, and gives figures a precise, engineered voice.
Display: Headlines and product names. Letter-spacing -0.03em.
Text: Body copy, interface labels and tables.
Mono: Eyebrows, technical labels, figures and specification text.
600 / 700 / 800400 / 500 / 600 / 700400 / 500Always brand first, edition second
SenangUrus DNA
The digital core: accounting, sales, inventory, POS and portals for single-business operations.
SenangUrus Business
Multi-business and multi-branch operations with HRM, CRM, approvals and consolidated reporting.
SenangUrus 360
The enterprise suite: manufacturing, projects, retail chain operations, analytics and integration access.
Write the edition name after the brand (“SenangUrus Business”), never standalone (“Business”) in titles, press copy or contracts. Product names are not translated.
How we sound
Plain, not promotional
Describe what the system does. Let capability carry the claim instead of adjectives.
Specific with numbers
Entities, users, modules, timelines and prices in figures — never “unlimited” or “best in class”.
Local, global-ready
Malaysian in delivery and compliance, neutral in terminology so it travels to regional markets.
No stage-dressing
No invented case studies, no borrowed logos, no statistics without a source.
Logo assets
Web-optimised PNG files. Use the dark-surface file on ink backgrounds and the light-surface file on white or paper.
For vector artwork, co-branded lockups and press enquiries — contact our team
Quotes cleared for use in media and partner material
The following customers have agreed to be named. Please reproduce quotes in full, with name, role and company.
Small business owners must become experts in everything from local employment and business basics to leases, POS systems, inventory management and digital marketing — all of which is overwhelming, until I found SenangUrus and it made our life much easier.
SenangUrus is centred around helping our business grow by automating the more time-consuming parts of our staff's daily routine, so they can instead focus on creative and customer-facing work.
Before SenangUrus we spent about 45 minutes every day on updates just to keep everybody in sync. Now every process is integrated and everyone works on one single platform. It eases my burden and saves my time.
What you can use without asking
Reproduce the approved boilerplate above verbatim in articles and event material.
Wordmark on dark, wordmark on light and the app icon are downloadable in the logo assets section below. Vector artwork on request.
Use the quotes above as published, with full attribution. Check with us before editing wording.
Customer names, logos or figures we have not published; product roadmaps; and any statement of certification we have not confirmed in writing.
Media contact
- Phone
(+6) 03-7890 3946 - Company
SenangUrus, a trademark registered of Armiena Group Sdn. Bhd.
Kuala Lumpur, 50480 Malaysia - Response
Within one working day, Monday to Friday, 9:00–18:00 (MYT)
Product release notes for existing customers are published in the system changelog inside the platform.